Marketing trends and channels continue to adapt, yet tools for email marketing remain a cornerstone of both B2C and B2B content strategies. It consistently ranks as the pinnacle channel, with 87% of B2B entrepreneurs and 77% of B2C entrepreneurs leveraging electronic mail to nurture their audiences effectively.
Beyond its standalone blessings, email advertising and marketing can amplify the overall performance of different channels, consisting of social media, making it an essential component of an integrated advertising strategy. However, many marketers face extensive demanding situations in their email campaigns, in particular the effort and time required to craft visually appealing and impactful emails from scratch. Without efficient gear, this time-ingesting technique can lessen productivity and lower the ROI of e-mail marketing efforts.
While some organizations accept subpar e-mail campaigns due to a lack of funding within the right gear, it’s well worth noting that effective electronic mail advertising and marketing don’t have to interrupt the financial institution. There are numerous unfastened electronic mail advertising types of equipment available that can streamline the method, allowing entrepreneurs to shop time and decorate their marketing campaign outcomes without full-size expenses.
For those looking to extend their efforts beyond email, pairing an effective social management solution can further enhance their marketing success. Tools for Email Marketing, when combined with social management platforms, provide a powerful way to amplify results. For instance, tools like Sprout Social offer a free 30-day trial, delivering a seamless way to integrate email and social strategies for maximum impact.
By investing in the right gear and solutions, marketers can triumph over demanding situations, create beautiful campaigns, and pressure higher results.
5 Free Online Tools for Email Marketing
Top 5 Free Online Tools for Email Marketing
Read on for our list of the top free email marketing tools:
1. Mailchimp
Mailchimp is a leading platform offering comprehensive tools for email marketing, designed to simplify and beautify communication with your target audience. Known for its consumer-friendly interface and sturdy capabilities, Mailchimp allows agencies to create visually beautiful email campaigns, automate workflows, and examine overall performance metrics efficiently.
Its suite of tools consists of customizable email templates, segmentation skills, A/B testing, and superior analytics, making it an ideal preference for both novices and pro entrepreneurs. Whether you are seeking to nurture leads, have interaction clients, or pressure conversions, Mailchimp’s effective e-mail advertising gear provides the versatility and scalability needed to acquire your desires.
With seamless integration options, distinctive performance tracking, and revolutionary AI-driven pointers, Mailchimp empowers marketers to optimize their campaigns and maximize ROI.
Feautres:
- Design & Templates
Unleash your creativity with drag-and-drop email templates or customize your own. Get inspired with ready-to-use designs that align with your brand. - Segmentation Tools
Boost engagement and customer loyalty by targeting the right audience with precision using advanced segmentation features. - Automation for Efficiency
Increase website traffic and drive sales effortlessly with automated email workflows tailored to your audience’s needs. - Analytics & AI Insights
Leverage powerful analytics and AI-driven insights to create email content that resonates and delivers results.
Mailchimp Pricing Plans
| Plan | Monthly Cost | Contacts | Key Features |
|---|---|---|---|
| Free | $0 | Up to 500 | Pre-built email templates, A/B testing, basic automated customer journeys, email support for 30 days. |
| Essentials | Starts at $6.50 (for 12 months) | 500+ | Pre-built email templates, A/B testing, basic automated customer journeys, 24/7 email & chat support. |
| Standard | Starts at $10 (for 12 months) | 500+ | Custom-coded templates, multivariate & A/B testing, enhanced automated journeys, predictive segmentation, 24/7 email & chat support. |
| Premium | Starts at $175 (for 12 months) | 10,000+ | Pre-built email templates, A/B testing, basic automated customer journeys, and email support for 30 days. |
Note: Prices may vary based on the number of contacts and specific features included in the plan.
People Reviews of Mailchimp:
- User-Friendly Interface
- “Mailchimp’s drag-and-drop email builder makes creating professional campaigns a breeze. As someone without coding experience, I find it intuitive and easy to use.”
- — Liam P., Small Business Owner
- Reliable Automation Features
- “The automation tools are fantastic for nurturing leads and engaging with customers. It has saved me countless hours while boosting my email open rates.”
- — Sophia R., Digital Marketer
- Robust Analytics
- “The reporting tools give me insights into campaign performance, helping me tweak content for better engagement. The AI suggestions are a bonus!”
- — Emma J., Content Strategist
2. Omnisend
Omnisend is a strong and user-pleasant platform designed to streamline your email marketing efforts. Recognized as one of the most complete tools for email marketing, it offers a collection of capabilities tailored for organizations in search of beautifying client engagement and pressure conversions. With its drag-and-drop email builder, superior automation workflows, and seamless integration with eCommerce platforms, Omnisend simplifies the procedure of creating personalized and impactful e-mail campaigns.
From pre-constructed templates to precise target market segmentation, Omnisend empowers marketers to send the right message to the right target audience at a suitable time. Its analytics tools provide treasured insights to optimize marketing campaigns’ overall performance, while its affordability makes it a terrific preference for organizations of all sizes. Whether you’re a small business proprietor or part of a big company, Omnisend is a powerful ally in attaining your email advertising and marketing goals.
Top Features of Omnisend:
Email Campaigns:
Design stunning, on-brand, shoppable emails effortlessly with customizable templates. Features like dynamic discount codes and a drag-and-drop editor allow you to create professional emails tailored to your brand in no time.
- Pre-built email templates
- Drag-and-drop email builder
- Dynamic discount codes
Automation:
Automate your email marketing and sell while you sleep with pre-built workflows for cart recovery, welcome messages, and customer reactivation. Customize and visualize sequences using the intuitive drag-and-drop editor.
- Pre-built e-commerce workflows
- Automation splits
- Customizable drag-and-drop editor
Segmentation:
Fully leverage your customer data by personalizing messages and targeting based on customer lifecycle stages, shopping behavior, and engagement. This ensures your messages reach the right audience at the right time.
- Customer lifecycle-based segmentation
- Behavior-driven targeting
- Engagement-based segmentation
Popups & Forms:
Capture new subscribers with customizable, TCPA & GDPR-compliant forms. These tools help you collect visitor information and start engaging them with automated messages instantly.
- Popups & landing pages
- Interactive features like Wheel of Fortune
- GDPR-compliant forms
Product Reviews:
Capitalize on customer reviews by automating review collection and showcasing ratings in search results and online stores. This builds trust and boosts conversions.
- Display ratings in Google search results
- Automate review collection
- Incentivize reviewers
Reporting:
Omnisend’s actionable reporting tools provide a detailed view of your sales, campaigns, and automation, enabling data-driven growth decisions.
- Sales dashboard
- Campaign performance reports
- Advanced analytics
Omnichannel Marketing:
Combine email, SMS, and web push notifications into a single platform for a seamless customer experience. Enhance your marketing strategy with integration for Facebook and Google retargeting.
- Email and SMS marketing
- Web push notifications
- Retargeting integration
Everything You Need to Get Started
- Migration Tools: Seamlessly import contacts and enjoy personalized onboarding for an effortless transition.
- Multi-store Accounts: Manage emails for multiple e-commerce stores under one account to eliminate repetitive tasks.
- 130+ Integrations: Connect your existing e-commerce stack and discover new growth opportunities with partner apps.
- With Omnisend, e-commerce businesses can elevate their email marketing campaigns, boost engagement, and drive sales effortlessly.
Omnisend Pricing details:
| Plan | Ideal For | Price (Per Month) | Contacts | Email Allowance | Web Push Notifications | Published Reviews (Shopify) | Support & Features | Bonuses |
|---|---|---|---|---|---|---|---|---|
| Free | Starting businesses or exploring Omnisend | $0 | 250 | 500 emails/month | 500 notifications/month | 50 | – 24/7 live chat & email support – Pre-built workflows & segments – Popups, forms, & landing pages – 250+ email templates – A/B testing – List cleaning tool | $1 in free SMS credits to try |
| Standard | Growing medium-sized businesses with email focus | $11.20 (3 months upfront, SAVE 30%) | 500 | 6,000 emails/month | Unlimited notifications | 1,000 | – Priority 24/7 support – Pre-built workflows & segments – Advanced reporting – Popups, forms, & landing pages – 130+ integrations – Success Manager (from $400) | + $1 in SMS credits (one-time gift) |
| Pro | High-volume senders with SMS integration needs | $41.30 (3 months upfront, SAVE 30%) | 2,500 | Unlimited emails | Unlimited notifications | Unlimited | – Priority 24/7 support – Pre-built workflows & segments – Advanced Reporting – Popups, forms, & landing pages – 130+ integrations – Success Manager (from $400) | + $41.30 monthly SMS credits (plan price) |
Features Included in All Plans
- 24/7 live chat & email customer support
- 250+ professional email templates
- Pre-built workflows and segmentation tools
- Popups, signup forms, and landing pages
- 130+ integrations for seamless data synchronization
- Sales and performance reporting
- List cleaning tools for better deliverability
- A/B testing and automation splits
Review of People:
Allison Caufield, Senior Marketing Manager at FiGPiN:
- “We see amazing results from our automated emails. Our cart abandonment especially stands out with an 87% conversion rate and $7.44 revenue per email.”
- Customers praise Omnisend for its powerful cart abandonment recovery automation and its ability to boost conversion rates.
Customer Reviews (General Feedback):
- Users appreciate the ease of use and simplicity of Omnisend’s drag-and-drop editor, making email campaign creation faster and more efficient.
- Many find customer support to be responsive and helpful, particularly for those migrating from other platforms.
- The automation workflows are often highlighted for their effectiveness in improving email marketing ROI and streamlining processes, with positive comments on their ability to drive increased sales.
3. HubSpot
Tools for Email Marketing are critical for agencies aiming to optimize their communique with customers and potentialities. These tools simplify the technique of making, sending, and studying email campaigns, making them accessible even to corporations with restricted technical assets. With the right e-mail marketing gear, agencies can design professional, responsive emails, phase their audiences, and automate campaigns primarily based on user conduct or triggers, all while ensuring compliance with privacy policies.
HubSpot’s electronic mail marketing device is a high example of a strong answer that allows entrepreneurs to craft customized, high-changing emails. It integrates well with CRM facts, making it simpler to tailor messages to unique segments. With capabilities like A/B testing, overall performance analytics, and automation workflows, groups can beautify their email advertising strategies, and boost engagement quotes, and growth conversions. Additionally, HubSpot gives easy-to-use templates, drag-and-drop builders, and equipment for monitoring marketing campaign performance in real-time, making sure of a more efficient and powerful e-mail marketing manner.
Using e-mail advertising equipment facilitates entrepreneurs to save time, streamline their efforts, and maximize ROI, making them imperative for present-day advertising strategies. Whether you are an e-commerce business or a provider, those gear are vital in supporting you develop your target market and preserve robust client relationships.
Key Features
- Drag-and-Drop Email Editor – Create professional emails without coding.
- Personalized Emails – Tailor messages to your audience using CRM data.
- A/B Testing – Test subject lines, content, and design for better results.
- Email Automation – Set up workflows to send targeted emails automatically.
- Performance Analytics – Track open rates, clicks, and conversions in real-time.
- Pre-designed Templates – Use customizable templates to save time and ensure quality.
- Segmentation – Group contacts based on behavior and demographics for precise targeting.
- Mobile Optimization – Ensure emails look great on any device.
- Deliverability Tools – Improve email inbox placement with deliverability tools.
- CRM Integration – Seamlessly connect email campaigns with your CRM for better customer data management.
Pricing Information for HubSpot’s Email Marketing tool:
| Plan | Features | Price |
|---|---|---|
| Free Plan | – Email sends up to 2,000 emails/month – Basic email templates – Forms & Pop-up forms – Ad retargeting – CRM integration | $0/month |
| Starter Plan | – Everything in Free Plan – 500 email sends per month – Email & chat support – Simple email automation – Marketing automation workflows | Starts at $18/month |
| Professional Plan | – Everything in the Free Plan – 500 email sends per month – Email & chat support – Simple email automation – Marketing automation workflows | Starts at $800/month |
| Enterprise Plan | – Everything in the Starter Plan – 1,000+ email sends/month – A/B testing – Reporting & Analytics – Advanced marketing automation | Starts at $3,200/month |
Review Of People
HubSpot’s Email Marketing tool offers a variety of features to enhance email campaign effectiveness. The platform is particularly praised for its user-friendly interface, making it easy for users of any skill level to create, manage, and optimize email campaigns. Some standout features include email segmentation, which allows users to target specific audience segments based on behavior, demographics, or other criteria. This helps to deliver personalized emails, increasing engagement and conversions.
4. Brevo
Tools for Email Marketing are essential for agencies seeking to streamline conversation, decorate customer engagement, and force conversions. These gear provide a wide range of capabilities that empower entrepreneurs to craft customized, automated, and powerful e-mail campaigns.
Platforms like Brevo (previously Sendinblue) offer intuitive e-mail marketing tools, which include customizable templates, superior segmentation, and automation workflows, allowing corporations to reach the right audience at the ultimate time. Brevo’s drag-and-drop e-mail builder removes the need for coding expertise, allowing users to create expert emails that replicate their brand identity. Automation features like cart recovery and purchaser re-engagement campaigns work seamlessly, saving time and enhancing campaign effectiveness.
Furthermore, segmentation capabilities permit agencies to target specific patron businesses based on behaviors, demographics, and engagement styles, ensuring higher relevance and accelerated conversion costs. These gear also offer specified reporting and analytics, supporting marketers to track overall performance and regulate strategies in real time.
By integrating e-mail with other verbal exchange channels, like SMS and WhatsApp, these email marketing tools allow corporations to create a sincerely omnichannel experience, boosting patron retention and riding higher outcomes across all systems.
Features:
- Email Campaign Creation: Brevo offers a drag-and-drop email builder, allowing businesses to create professional-looking emails quickly without needing coding knowledge. With customizable templates, users can create emails that match their brand and add dynamic elements like personalized discounts.
- Automation: Automate email flows such as cart abandonment reminders, welcome messages, and re-engagement campaigns. Brevo’s pre-built automation workflows ensure that you can engage customers at the right stage of their journey, saving time and improving results.
- Segmentation: Tools for segmentation allow businesses to target specific audiences based on behavior, demographics, and engagement. By personalizing campaigns, companies can increase conversion rates and enhance customer satisfaction.
- Analytics and Reporting: Track key metrics like open rates, click-through rates, and revenue generated by email campaigns. Brevo provides real-time analytics, so you can fine-tune your strategy based on data insights.
- Multichannel Integration: Alongside email, Brevo also integrates SMS, WhatsApp, push notifications, and other channels, helping you reach customers where they are most active. This omnichannel approach boosts customer engagement and drives higher conversions.
Pricing Details:
| Plan | Free Plan | Starter Plan | Advanced Plan |
|---|---|---|---|
| Monthly Cost | Free | $25 | Custom Pricing |
| Emails/Month | 300/day | 20,000 | 100,000+ |
| Contacts | Unlimited | 1,000 | 100,000+ |
| Features | Basic email marketing tools | Additional segmentation, automation | Advanced reporting, priority support |
Visit Brevo’s Pricing Page for more details.
Review of People:
Reviews of Brevo’s email marketing tools generally highlight its strengths in affordability, ease of use, and automation features. Many users appreciate its user-friendly interface, especially those transitioning from other platforms like Mailchimp, with one user noting that the transition was smooth due to Brevo’s better automation and pricing structure. The platform’s multi-channel capabilities, combining email and SMS marketing, have been praised for providing a cost-effective solution for businesses looking to expand their reach.
5. MailerLite
Tools for Email Marketing empower corporations to layout, automate, and look at email campaigns, improving target market engagement and using income. They include competencies like customizable templates, automation for well-timed communication, segmentation for focused outreach, and precise analytics to track performance. These gear are critical for crafting personalized messages, maintaining constant verbal exchange with subscribers, and optimizing advertising techniques for higher outcomes.
Features:
Send Emails
- Email Marketing: Build relationships and expand your audience through personalized campaigns.
- Automation: Deliver perfectly timed emails based on customer behavior.
- Newsletter Editor: Design visually appealing emails with an AI-powered drag-and-drop editor.
- Email Notifications: Send real-time updates triggered by the website or app activities.
Build Websites
- Website Builder: Create professional websites independently.
- Blog Creation: Increase traffic with engaging blog content.
Collect Leads
- Landing Pages: Convert visitors with purpose-driven pages.
- Signup Forms: Expand your subscriber base effortlessly.
- iPad Subscribe App: Gather leads offline at events or in-store.
- Email Verifier: Ensure clean, deliverable email lists.
Sell Products
- Digital Products: Sell e-books or digital downloads seamlessly.
- E-trade Integration: Connect your shop with e-mail advertising and marketing to beautify earnings.
- Paid Subscriptions: Set up everyday revenue streams through newsletters.
Pricing Details:
| Plan | Price (Yearly) | Price (Monthly) | Subscribers | Key Features |
|---|---|---|---|---|
| Free | $0 | $0 | Up to 1,000 | 12,000 monthly emails, drag-and-drop editor, automation builder, 10 landing pages, signup forms & pop-ups, comparative reporting, 1 user seat, 30 days of chat support. |
| Growing Business | $108.00/year ($9/month) | $10.00/month | Up to 500 | Unlimited emails, 3 user seats, sell digital products, dynamic emails, auto-resend, multivariate testing, unlimited websites/blogs, unsubscribe page builder. |
| Advanced | $216.00/year ($18/month) | $20.00/month | Up to 500 | All Growing Business features plus smart sending, Facebook integration, AI writing assistant, enhanced automation, preference center, and partner discounts. |
| Enterprise | Custom | Custom | Over 100,000 | Unlimited user seats, dedicated manager, onboarding training, account audit, IP & deliverability consultation, 24/7 chat & email support. |
Save 10% by paying annually. Taxes may apply.
People Review:
MailerLite is highly regarded as an affordable and user-friendly email marketing platform. It is particularly popular among small businesses and individuals looking for an easy way to manage email campaigns. Users highlight its intuitive interface, strong automation capabilities, and customizable email templates as major strengths. The drag-and-drop editor, dynamic content features, and built-in A/B testing also enhance its functionality.
Conclusion: Top 8 Free Online Tools for Email Marketing
Free email marketing tools can be a game-changer for businesses and individuals aiming to engage audiences without incurring significant costs. These tools provide essential features like email automation, customizable templates, analytics, and audience segmentation, enabling users to streamline their campaigns effectively. Whether you’re just starting with email marketing or looking for budget-friendly solutions to scale your efforts, these platforms offer a reliable way to enhance your outreach. By leveraging free tools, you can save time, reduce expenses, and focus on building meaningful connections with your audience while driving growth.
People also ask
What are the email marketing tools?Email marketing tools are tools marketers use to create, send, test, optimize, and report on their email campaigns. One of the most common email marketing tools is an email service provider, or ESP, like Campaign Monitor.
What are the 4 Ps of email marketing?The four Ps are product, price, place, and promotion.
What is an email tool?Email tools are essential for effective email management, offering features like organization, filters, templates, scheduling, and analytics. Email has become a crucial tool for communication in both personal and professional contexts. As such, email management has become increasingly important.
